The CVC Cup
The Coventry v Commercial (CvC) Cup is an annual golf tournament between Commercial and Coventry Building Society, marking their 13-year partnership. The competition will be held at Lilley Brook Golf Club, near Cheltenham, on October 11. Both teams will battle it out after tying in the 2022 match. Beyond the rivalry, the event celebrates the partnership's milestone of generating over £4 million in social value. The two organisations are committed to community and sustainability, with each team raising funds for their chosen charities: Commercial for Many Tears Animal Rescue, and Coventry for Centrepoint.
I created four design concepts for the Commercial team to review, each aimed at being visually striking and capturing attention to drive interest in the event and ensure its success as a fundraiser. Drawing inspiration from sports event advertising, the posters are designed to build anticipation and convey the excitement of a major event.
The final design features a captivating image that creatively utilises space, drawing the viewer's attention while providing ample room for the accompanying text. This balanced approach ensures the design is both visually engaging and functional.
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