FinOps for IT Campaign
The objective of this campaign was to promote Commercial’s FinOps service to prospective clients through a series of targeted email communications. The initial three emails were strategically crafted to introduce the service and engage potential leads. Each email included a call-to-action directing recipients to a dedicated landing page, where they could register for a complimentary IT health check. This initiative aimed to generate interest, provide valuable insights, and ultimately drive conversions.
The first phase of the campaign focused on brainstorming creative concepts and determining the most effective visual approach to communicate the FinOps service. A variety of ideas and visual effects were tested before ultimately choosing a more conceptual and thought-provoking style for the imagery. This approach was designed to capture attention, provoke thought, and resonate with the target audience, ensuring the visuals aligned with the campaign's overall objectives.
The final three images were designed to complement the email copy in a visually engaging way, encouraging readers to continue scrolling. By incorporating symbols and AI-generated imagery, these visuals seamlessly blend technological elements with cloud motifs, effectively conveying the essence of the campaign. The images were thoughtfully crafted to capture the audience’s attention and reinforce the innovative nature of the FinOps service, enhancing the overall impact of the campaign.
A 'Thank You' email was also crafted to confirm the successful registration and reinforce the campaign’s branding. This email not only acknowledged the recipient's action but also served to further establish the campaign's identity, ensuring a cohesive and consistent brand experience throughout the customer journey.
The landing page was designed to reflect the same visual style as the campaign, incorporating an infinity symbol—an iconic representation often associated with FinOps. This image evokes the concept of continuous improvement and efficiency, key principles at the heart of the FinOps service. The design effectively reinforces the campaign’s message, emphasising the ongoing optimisation and value that FinOps delivers.
