AI: A Convenient Truth Campaign
The goal of this campaign is to promote AI as a valuable tool in the modern workplace and to educate clients about its benefits. It specifically targets clients who may be hesitant about adopting AI or lack sufficient knowledge of its capabilities. The campaign aims to demonstrate how AI can enhance efficiency and streamline operations, helping to alleviate concerns and encourage its adoption.
Moodboards were developed to kickstart the creative process and determine the direction of the project. The first moodboard focuses on employee-centric imagery, blending robotic elements into human faces to symbolise the seamless integration and harmony that can be achieved with AI tools. The second moodboard takes inspiration from the concept of AI as a virtual team member, highlighting how AI can enhance productivity and ease the workload, ultimately improving overall efficiency for employees.
The next step in the process involved developing a series of images to support the campaign, using custom-created assets featured consistently across each visual. This approach ensures continuity and reinforces the campaign's cohesive style, helping to establish a strong, recognisable identity throughout the promotional materials.
The example above showcases designs intended for online use. The image on the left is an email template that includes a poll and link buttons, with colours that tie back to the imagery, creating a unified design. Above the poll is an image of an AI robot celebrating with employees, evoking curiosity and presenting the subject in a light-hearted manner. The title incorporates code symbols on either side, referencing the fact that AI is built from code, reinforcing the idea that humans control and guide what AI does.
The image on the right displays how the imagery can be used as a hero image on the current Commercial website.
An insight article was also developed to delve deeper into the subject. The article opens with an image depicting a conversation between a robot and employees, sparking the viewer's curiosity and setting the stage for the discussion. This visual serves as a prompt, encouraging readers to reflect on AI's role in the workplace before engaging with the content of the article.
Lastly, a social media design was created to capture users' attention and encourage them to click through to the insight article. The image conveys the exciting potential of humans and AI working together, with a futuristic aesthetic meant to inspire users to consider how AI can be leveraged in their own workplace. This visual aims to spark curiosity and position AI as a valuable, forward-thinking tool.
