Commercial Social Media Platforms Update
As part of the broader initiative to refresh Commercial's branding, both the imagery and copy across its social media platforms need updating. The challenge lies in the fact that Commercial has 12 distinct areas of expertise contributing to its services, making it difficult to find the right image that effectively represents the business as a whole.
Numerous ideas were generated and explored that incorporate elements of business and sustainability. The concept of a greener future aligns with Commercial's mission, and by integrating forward-thinking approaches and the adoption of cutting-edge technology, the imagery can be further enhanced and developed.
By showcasing the images on mockups of the company’s LinkedIn page, the ideas became clearer for presentation to the team, facilitating a more informed discussion and helping to determine the best direction moving forward.
The selected design was then produced in various formats to accommodate different social media platform banner sizes, ensuring it is responsive and adapts well when viewed on various devices.
