Commercial New Starter Email
The purpose of this email is to welcome new starters to the company and provide further information regarding the onboarding process. Redesigning the New Starter Email was a project focusing on modernising the overall look and feel, and bringing the design up to date with the evolving brand.
I provided 3 designs from which to choose from and to decide which direction the team would like to take. The design examples include the approved copy and vary in style for example the first exhibits in-house images of the team providing a generic yet warm feel, and the second example is much the same but utilising stock imagery and a humorous header image. The third example is more creative and using AI software I was able to create images of anthropomorphised animals, which creates a more interesting email.
The final design takes inspiration from the first example, which includes in-house photography and an animated header that incorporates brand colours.
