Let's Talk Shop
The purpose of the campaign was to inform Commercial's base of retail clients and prospects about the scale of their retail offering, and he specific benefits that are unique to partnering with Commercial. This 5-week campaign features weekly emails and social media posts to both existing and potential clients, an eBook, an email banner, and a landing page with a data capture form.
The digital eBook Let’s Talk Shop serves as the central asset in this campaign, offering a visually engaging and informative guide to GNFR procurement with Commercial.
Designed to target retailers with a high street presence, this eBook applies to a wide range of businesses. The eBook focuses on GNFR procurement, which also links to areas such as smart technology, interiors and workplace supplies.
Let's Talk Shop provides an engaging and innovative overview of the latest and greatest in retail management, sustainability and products. From recent and future trends to impactful savings and partnerships, this eBook has everything you need to revolutionise your approach to retail and start seeing immediate returns on your investment.
A series of five targeted emails will be distributed weekly, each aligned with a specific section of the eBook. These emails aim to build anticipation, deliver value, and drive traffic to the gated landing page.
Crafted with a consistent tone and branding, each message includes a strong call to action, encouraging recipients to explore the eBook and engage further with our content.
To support and amplify the email campaign, five coordinated social media posts will go live in parallel. These posts use engaging visuals, key insights from the eBook, and direct links to the landing page.
The goal is to generate awareness, drive traffic from social media audiences, and reinforce campaign messaging across multiple touch points.
A dedicated landing page will act as the campaign’s central hub, where visitors can access the eBook after completing a brief data capture form.
The page is designed for simplicity and conversion, ensuring a seamless user experience while collecting valuable contact information for future engagement. It will serve as the primary destination for both email and social media traffic.
To further increase visibility, a campaign-specific email banner will be embedded in all outgoing sales emails throughout the campaign period.
The banner provides a subtle yet effective prompt for recipients to view the eBook, reinforcing campaign messaging and capturing additional interest from existing contacts through everyday communication channels.
A workflow has been implemented to automate the delivery of the five-week email campaign, ensuring timely and consistent communication.
Each email is scheduled to deploy weekly, with automated tracking in place to monitor opens, clicks, and conversions, enabling sales teams to effectively nurture leads throughout the campaign lifecycle.
